How to Photograph a Fashion Show (Part I)

Sarahi House of Fashion at LFW Fashion Mavericks

A few weeks ago I wrote a post about Runway Photography. At the time I asked a question via Twitter to see if anyone wanted me to write an accompanying article on how to shoot a fashion show. And here it is.

As I mentioned in my previous post, fashion show photography is arguably one of the most technically demanding work I undertake. Each show normally lasts between 5 and 10 minutes. Each model does one circuit per outfit she or he is wearing and the opportunity to make a good image is quite slim. Preparation and planning is absolutely crucial. As a professional photographer there are no excuses for missing an outfit so the pressure can become quite immense. Continue reading How to Photograph a Fashion Show (Part I) »

Introduction to Studio Photography

I’ve been working towards this for a while now and I’m very pleased to announce that I’ll soon be providing a studio photography course programme. They’ll be held at my Surrey studio and will be aimed at amateur and enthusiast photographers alike. The courses will start out very simple at first and I’ll be adding more advanced techniques as time goes by.

More information about the first course after the jump…

Continue reading Introduction to Studio Photography »

At the end of the runway

Runway Photography…The Best Seat in the House

Fashion Show, Runway & Catwalk Photography

As we’re only a few days away from one of the biggest events on the fashion calendar, London Fashion Week, I thought I’d share some of my experiences to give you a feel as to what it’s like to be stood at the end of the runway during London Fashion Week. It truly is the best seat in the house and an experience not to be missed.

Shooting a fashion show is both as exhilarating as it is challenging, and as rewarding as it is pressured. Fashion show photography is without a doubt one of the most technical and demanding types of shoot I do. Any fool can stand at the end of the runway and snap away. It’s not difficult. To do it properly though takes a lot of preparation and hard work. There is only one chance to get it right and if you’re shooting for the designer the pressure is immense. The designer needs to see *everything* front, back, sides, full length, 1/2 length, 1/4 length, detail, detail, detail. Continue reading At the end of the runway »

What’s in the bag? Packing for a shoot is more than gear in a bag

Back in the studio tomorrow for an all day shoot. To be honest, I should really be prepping and packing rather than writing this but I thought it might be good to explain what I take and why.

I’m a great believer in packing for the occasion, in this case the studio, but it needs a little thought and planning. You need to take the right stuff and if you’re not careful you’ll end up taking far too much. Even worse, you may end up not taking something essential.

Here’s what I take Continue reading What’s in the bag? Packing for a shoot is more than gear in a bag »

Back to Basics: Key Components of Exposure

Following on from last week’s article on exposure and likened it to fillling a bucket of water, this week I’d like to talk a little about the key components of exposure and more importantly how they combine together to let us fill our bucket and how we may balance one against the other. Continue reading Back to Basics: Key Components of Exposure »