How to Photograph a Fashion Show (Part I)

Sarahi House of Fashion at LFW Fashion Mavericks

A few weeks ago I wrote a post about Runway Photography. At the time I asked a question via Twitter to see if anyone wanted me to write an accompanying article on how to shoot a fashion show. And here it is.

As I mentioned in my previous post, fashion show photography is arguably one of the most technically demanding work I undertake. Each show normally lasts between 5 and 10 minutes. Each model does one circuit per outfit she or he is wearing and the opportunity to make a good image is quite slim. Preparation and planning is absolutely crucial. As a professional photographer there are no excuses for missing an outfit so the pressure can become quite immense. Continue reading How to Photograph a Fashion Show (Part I) »

At the end of the runway

Runway Photography…The Best Seat in the House

Fashion Show, Runway & Catwalk Photography

As we’re only a few days away from one of the biggest events on the fashion calendar, London Fashion Week, I thought I’d share some of my experiences to give you a feel as to what it’s like to be stood at the end of the runway during London Fashion Week. It truly is the best seat in the house and an experience not to be missed.

Shooting a fashion show is both as exhilarating as it is challenging, and as rewarding as it is pressured. Fashion show photography is without a doubt one of the most technical and demanding types of shoot I do. Any fool can stand at the end of the runway and snap away. It’s not difficult. To do it properly though takes a lot of preparation and hard work. There is only one chance to get it right and if you’re shooting for the designer the pressure is immense. The designer needs to see *everything* front, back, sides, full length, 1/2 length, 1/4 length, detail, detail, detail. Continue reading At the end of the runway »

LFW Fashion Mavericks

Susana Bettencourt at LFW Fashion Mavericks
Susana Bettencourt at LFW Fashion Mavericks

I had the great pleasure at the end of February of covering the LFW Fashion Mavericks shows at the Strand Palace Hotel. And loved every minute of it too.

The event itself featured the autumn/winter collections of seven designers that should be on everybodies watch list – Enya Patricia, Kiki Kamanu, Hamra Alam, Susana Bettencourt (featured at the top of this post), Obscure Couture, Sarahi House of Fashion and Fabryan.

More images after the jump… Continue reading LFW Fashion Mavericks »

Agnes Valentine at the Runway Club…

Following hot on the heels (litteraly and no apologies for the pun!) of the Omar Mansoor show at Runway, the Dilema girls launched straight into  a second show featuring the amazing Agnes Valentine swimwear by Agnes Cushnie.

This was the second time I’d covered Agnes’ work on behalf of the Dilema Agency, the first being at the Funky Buddha club where just about everything went wrong. Nevertheless, with the lessons from that event being well and truly learned I applied myself to the full for this one.

More images after the jump… Continue reading Agnes Valentine at the Runway Club… »