There is a definite art to selling. There are definite DO’s and definite DON’T’s. When you come across a great salesman/saleswoman, someone who really knows what they’re doing rather than push-push-push, it’s a really great experience for BOTH parties. Sadly you don’t find these people very often which is a real shame. I touched upon this subject in a recent post, here and my change in attitude towards telesales, here. This post expands on this a little further.
This afternoon, I had a telesales call from someone at BT trying to sell me advertising on an internet directory. After initially posing as a customer I quickly established that this wasn’t in fact a enquiry but rather was going to cost me. How did I, as the prospect feel? Annoyed and feeling that this wasn’t someone I could trust. He’d already lost me. At this point I’d already made up my mind I wasn’t interested but more importantly, I wasn’t going to be parting with any money. Continue reading A lesson in sales… »