A lesson in sales…

There is a definite art to selling. There are definite DO’s and definite DON’T’s. When you come across a great salesman/saleswoman, someone who really knows what they’re doing rather than push-push-push, it’s a really great experience for BOTH parties. Sadly you don’t find these people very often which is a real shame. I touched upon this subject in a recent post, here and my change in attitude towards telesales, here. This post expands on this a little further.

This afternoon, I had a telesales call from someone at BT trying to sell me advertising on an internet directory. After initially posing as a customer I quickly established that this wasn’t in fact a enquiry but rather was going to cost me. How did I, as the prospect feel? Annoyed and feeling that this wasn’t someone I could trust. He’d already lost me. At this point I’d already made up my mind I wasn’t interested but more importantly, I wasn’t going to be parting with any money. Continue reading A lesson in sales… »

How not to sell…

In a recent post, I wrote about my change in attitude towards receiving telephone marketing calls. That hasn’t changed and yesterday morning I had a truly mind boggling call, full of lessons of how not to sell.

I forget the name of the company concerned which is probably just as well. The caller started out by disguising what he was trying to sell to me by first appearing as a potential corporate client who wanted to put a lot of work my way. Having set a level of expectation he then completely failed to deliver and lost my trust. I don’t know about you, but as a customer I certainly wouldn’t feel happy parting with my hard earned cash to someone I did not trust. Continue reading How not to sell… »

Why I like receiving telesales calls…

I used to get really annoyed by unsolicited phone calls. They always rang at some inconvenient time. Having disturbed me they then proceeded to try and extract money from me with a well rehearsed, power sales pitch. Over the last few days, my whole attitude to these calls has changed and here’s why… Continue reading Why I like receiving telesales calls… »