Category: Sales

How much to charge for your photography?

 Gavin   Business, Sales
How much to charge for photography?

How much should you charge for your photography?

If you’ve ever been asked “how much do you charge for photography?” and been unsure what to say, I’ve written this article just for you.

When I first started to charge for my photography, I made a ton of mistakes. I was really busy and it generated a lot of referrals but I wasn’t earning any money. Worse still, all those client referrals expected the same price too, further compounding the situation.

Something had to change and this is what I did. I want to share it with you so you don’t make the same mistakes I did when I first started out.

Coming up with a price is easy: after all, it’s just a number and they’ll either say “yes” or “no”. But how do you know if the number is right before you tell them?

That’s the tricky part. When you start to charge for photography, coming up with a price is a delicate balance… Continue reading How much to charge for your photography? »

Increasing customers by driving more traffic

 Gavin   Business, Sales

How to increase your customers by driving more traffic

Increasing customers will build bigger profits from your gallery
Drive more traffic to your gallery to make more sales

New customers are the lifeblood of every business. In fact, they’re a necessity. Without them you don’t really have a business.

Everything we’ve covered in this series thus far has been internal to your business. We’ve looked at changes to your offering, sales process and customer touch points. Why? Because we want to get your customers buying more stuff from you at better margins. We’ve laid the groundwork to start looking now at driving more visitors to your gallery.

Why haven’t we done this before now? It’s very simple: there’s little benefit in investing time and effort in driving more traffic to your gallery if it doesn’t convert. It’s won’t create customers, maximise your sales opportunity or make you any money. All the effort you’ve put in to getting visitors will be wasted.

If you’ve been working on the first 3 strategies and have started to see improvements, you’re now ready to proceed to… Continue reading Increasing customers by driving more traffic »

Get more customers for your Gallery

 Gavin   Business, Sales

Get more customers for your Gallery…

More customers means more earnings from your gallery
More customers means more earnings from your gallery

Do you want to get more customers buying from your gallery?

Do you get lots of traffic but nobody buys your pictures?

Are you wracking your brains trying to figure out how to make money from an online gallery?

If any of those questions resonate with you, this series of articles will help — but only if you take action.

The first two parts to this series explored how improving your gross margin and average sales value will increase your earnings from your online gallery.

This time we’re going to look at what you can do upstream in your sales pipeline (yes, you do have a sales pipeline even if you’re not aware of it) with the emphasis on… Continue reading Get more customers for your Gallery »

Increase sales average to make more money from your gallery

 Gavin   Business, Sales

How to increase sales average to make more money from your on-line gallery

On-line photography gallery
On-line photography gallery

Do you struggle to make sales from your on-line gallery?

Want to discover how to earn extra income from your photos?

Do people like your images but nobody buys them?

If you answered ‘yes’ to one or more of these questions, you really need to read this series.

How to make more money from your on-line picture gallery

In Part I of this series we looked at your numbers and how to increase your earnings from your online gallery without finding more customers by improving your gross margin. If you missed it, you can find the article here.

This time we’re going to look at another strategy, one with the potential to give you a significant boost to your on-line earnings… Continue reading Increase sales average to make more money from your gallery »

Stock photography – how much does it pay?

 Gavin   Sales
Stock photography - Sales volume over time

Stock photography – how much does it pay?

There’s no denying it, the stock photography industry has changed over time. A lot. The advent of the micro-stock libraries a few years ago caused a major upheaval and with prices as low as a few $$ to buy a low res image the traditional libraries had to react or go the way of the dinosaurs.

But how much of an impact has that had on you, the photographer, submitting your images to sell into the visual market place around the world? In the long-term, perhaps not as much as you might think… Continue reading Stock photography – how much does it pay? »