Tag: fashion show

At the end of the runway

 Gavin   Available Light, Event, Fashion, Low Light, Techniques, Tips

Runway Photography…The Best Seat in the House

Fashion Show, Runway & Catwalk Photography

As we’re only a few days away from one of the biggest events on the fashion calendar, London Fashion Week, I thought I’d share some of my experiences to give you a feel as to what it’s like to be stood at the end of the runway during London Fashion Week. It truly is the best seat in the house and an experience not to be missed.

Shooting a fashion show is both as exhilarating as it is challenging, and as rewarding as it is pressured. Fashion show photography is without a doubt one of the most technical and demanding types of shoot I do. Any fool can stand at the end of the runway and snap away. It’s not difficult. To do it properly though takes a lot of preparation and hard work. There is only one chance to get it right and if you’re shooting for the designer the pressure is immense. The designer needs to see *everything* front, back, sides, full length, 1/2 length, 1/4 length, detail, detail, detail. Continue reading At the end of the runway »

Funky Buddha kicked my backside

 Gavin   Equipment, Event, Strobist, Techniques, Tips

Working a nightclub fashion show was always going to be a challenge. Let’s face it, they’re not the sort of place that is renowned for brightly lit runways and clean white backgrounds. Quite the opposite in fact. The three I’ve worked in recently were dark. Very, very dark. When the show started, they all turned what little lights they had on way down.

E.g. The shot at the top of this page from the Agnes Valentine set at Funky Buddha was a full three stops darker during the show than the rehearsal (second image).
Continue reading Funky Buddha kicked my backside »