“How much should I charge?” is a question asked by many photographers when they first enter the professional or semi-professional arena. Read on to find out… Continue reading Professional photography – how much should I charge? »
Category: Sales
Tips on How to Sell: Go for No
Pro Tip – Learn How To Sell…
One skill that separates a sucessful professional photographer from a very talented amateur is her ability to sell. By that I don’t mean selling prints or canvases but rather selling the idea of a photoshoot to a potential client or prospect. When someone calls asking for a photoshoot, it’s fairly easy. They’ve seen your work, made up their mind and picked the telephone up. Everything is in your favour. Go get ’em.
What if they haven’t called? What if the phone doesn’t ring? What if all the fancy contact forms on your website never get used? What do you do then?
The answer is very simple: Continue reading Tips on How to Sell: Go for No »
A lesson in sales…
There is a definite art to selling. There are definite DO’s and definite DON’T’s. When you come across a great salesman/saleswoman, someone who really knows what they’re doing rather than push-push-push, it’s a really great experience for BOTH parties. Sadly you don’t find these people very often which is a real shame. I touched upon this subject in a recent post, here and my change in attitude towards telesales, here. This post expands on this a little further.
This afternoon, I had a telesales call from someone at BT trying to sell me advertising on an internet directory. After initially posing as a customer I quickly established that this wasn’t in fact a enquiry but rather was going to cost me. How did I, as the prospect feel? Annoyed and feeling that this wasn’t someone I could trust. He’d already lost me. At this point I’d already made up my mind I wasn’t interested but more importantly, I wasn’t going to be parting with any money. Continue reading A lesson in sales… »
Closing a deal…
I learned a fantastic lesson in sales last night that with the benefit of hindsight is so incredibly obvious that its easy to overlook.
Making a sale is extremely easy when the prospect wants to buy what you are offering. Simple. Obvious. Why did I completely fail to realise this before??? Continue reading Closing a deal… »
