Category: Business

The business of photography…

Posts in this category on theLightMatters Blog look at the business side of being a photographer. Topics will cover such areas as…

  • Business – specifically starting and running a photography business
  • Strategy – your goals, dreams and ambitions plus how you can realise them and
  • Sales for photographers
  • Marketing for photographers
  • Social Media for photographers

…and that’s just to start.

Professional Photography – Where to advertise?

 Gavin   Business, Marketing

“Where do you advertise?” Is an all too common a thread on many professional photography forums. Funnily enough I don’t think I’ve ever read a really helpful answer. It’s a simple enough question but unfortunately many photographers are unwilling to share. Hence the reason for this post.

When I first started along this journey a few years ago I spent wasted a lot of money (to the tune of £k’s) in advertising. It was money I couldn’t really afford to spend yet I persevered on the blind assumption that bookings would follow. How wrong could I have been? I landed one job as the result of a Google search and all the paid advertising got me absolutely nothing.

Where is the best place to advertise?

This is going to sound flippant but the best place to advertise is Continue reading Professional Photography – Where to advertise? »

Know your value, know your costs – Professional Photography

 Gavin   Business, Musings

Perhaps the biggest challenge you’ll come across as you move into professional photography is working out how much to charge for your services. This is crucial to your success. Much more so than your photography I would argue for the simple reason that if you’re not profitable you’re not going to succeed as a professional.

Before you even begin to think about how much to charge you need to understand two things: Continue reading Know your value, know your costs – Professional Photography »

How to become a professional photographer – Invest in yourself

 Gavin   Business, Journey

In the 4th part of my series on how to become a professional photographer we’re going to discuss investing in yourself. If you’re embarking on running your own business, especially if you’ve not done anything like this before, you’re going to benefit from educating yourself in the art, the craft and the business. Continue reading How to become a professional photographer – Invest in yourself »

Unveiling the new theLightMatters logo design

 Gavin   Business, Marketing
Best photographer in Guildford

The more observant amongst you will have noticed a new addition to theLightMatters blog, up there in the top left corner of the page, my new logo. It’s only taken me 4 years to design it and with the redesign of the site, it’s a necessary element to include.

When embarking on this new design I wanted to avoid all the cliché photography logos – those with cameras, bits of cameras, negatives etc. I wanted something that was much more akin to the fundamentals of photography. I wanted something to highlight what I perceive to be the most important aspect of photography: light and shadow. That’s what I wanted my logo to be about and hopefully I’ve achieved it.

Very early on in my photography training I realised how important the control and manipulation of light was to the success of an image. Continue reading Unveiling the new theLightMatters logo design »