The price of art

I’ve spent a lot of time recently reworking the products on my QTImages site.

The main reason for this was to add framed prints as a product line and to simplify the unframed prints offerings. In the end I elected to completely remove unframed prints from the site. Clients now have three simple choices to make:

  • Which image?
  • Framed or canvas?
  • Size

Simple. Well, to me anyway. I just hope the client sees it that way too.

A secondary reason for doing this work to to review the images and to put my prices up. Selling unframed prints was hurting my strategy: an unframed print is just that, an unframed print. My goal is to sell my images as art and for my clients to recognise them as such. I don’t want to sell an image because it is cheap. I want to sell an image because it is deemed worthy to hang on the client’s wall in their home or office.

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