OK, so this post isn’t about phtography at all. It is about a really clever marketing idea though which just goes to prove that innovation isn’t dead. With a little latteral thinking, incredible things are possible.
My children came home from school the other day, raving about Skylanders. Not knowing what it was and given that my daughter’s birthday is just aroud the corner I thought I’d look it up to see what all the fuss was about. It’s a video game but takes the concept to a whole new level. As a marketing idea, it’s pure, undiluted brilliance. You buy the game and the kids can extend it with add on figures that unlock additional levels and features. I’m guessing that the figures must use some kind of rfid technology to read a code that’s unique to that figure and then download additional data from the interweb or the figure contains the data it needs. Which ever way they do it, it gives incredible potential and presumably longevity to the game. Creating something that is a “must have” on any child’s wish list is also the mark of genius.
Sheer brilliance…
