Category: Marketing

All marketing related posts

Marketing Mayhem – It’s a game you need to win

 Gavin   Business, Journey, Marketing

So you want to be a professional photographer. You’ve got some great images in your portfolio. You’ve shot a few weddings. Maybe even been published once or twice or sold a few images through stock libraries. Fantastic 🙂 That’s where to start and indeed how a lot of people enter the industry.

But it isn’t enough.

It’s OK to earn a bit of pin money from time to time but that’s not enough to sustain a healthy business. For that you need clients. To get clients you need to be a marketer, not a photographer.

Continue reading Marketing Mayhem – It’s a game you need to win »

A new landmark in Social Media

 Gavin   Business, Journey, Marketing, Social Media

Today saw a new first for me in the realms of social media, but it was one that I very nearly failed to comprehend. In fact, it wasn’t until I was actually driving home after the shoot that it hit me: the entire photo-shoot was arranged and booked using Twitter.

Now that has to be pretty cool. Continue reading A new landmark in Social Media »

Cracking the QRCode…?

 Gavin   Business, Ideas, Journey, Marketing

I’ve been getting through a lot of business cards over the last few months from the increase in my networking and marketing activities. So much to that it’s soon going to be time to order the next batch. This time I wanted to do something a little different. I’m happy with the card design per se but wanted to do something a little different with the QRCode. Nothing wrong with the code as it stands. It’s reasonable compact and scans well on the original design but I’m not sure that the vCard is really the right payload.

For the next generation I wanted something a little more useful. Something that the end user would value. Hopefully something that the end user would value enough to keep or even pass to someone who might need the services of a photographer. This time I wanted to include an offer. But not just an offer code that would expire in time. I needed an offer that I could change without having to modify the card. Cue the website. Continue reading Cracking the QRCode…? »

Get your head fixed – first step to Personal Branding for Social Media

 Gavin   Business, Journey, Marketing, Musings, Social Media

Social Media Head-shot Photography

The Social Media Head-shot…

It’s your profile picture.
It’s that little square of pixels you add to your profile

But what is it?
It’s your avatar
It’s your ambassador
It is your representative

In the world of social media your profile picture is you.
It travels around the web accompanying your comments and thoughts
It’s what other people interact with
It’s what other people see of you

Consider this…
…are you really a logo?
…are you really a camera-phone picture?
…are you really a person in front of their hedge? Continue reading Get your head fixed – first step to Personal Branding for Social Media »

UPDATED – Branding and Cards

 Gavin   Business, Marketing
New business card - front - DRAFT
New business card - front - DRAFT (images will differ in final)

Firstly a huge thanks to everyone for all the great feedback I received via Twitter on the design of my new business cards. As you can see, I’ve made a few changes here and there. It’s only very subtle but that’s often the way with graphic design. I’ve also managed to meet all my design requirements too, namely: Continue reading UPDATED – Branding and Cards »