Category: Marketing

Headshot Photography – the business case explained

There’s no denying it – headshots are a great source of revenue.

Actors need them…
Models need them…
Business owners need them…

They’re really high margin too. In most cases the client receives digital images so there’s very little outlay other than the cost of the shoot and the time to do the job.

Tweet: To win in the headshot arena it doesn’t matter how amazing your images are. You need to be damn good at marketing – http://ctt.ec/1924f+

Headshots are really easy too. With a little practice you can build a pure white studio setup in about 15 minutes. Allow 5 minutes to photograph the client and 10 minutes to pack everything away again and you’re on your way to your next appointment in little over half an hour.

Headshot photography it would seem has the potential to be extremely lucrative.

But is it? Continue reading The funny thing about headshot photography… »

theLightMatters is now 6 years old. It’s been a friendly companion over the years; a fellow journeyman constantly by my side accompanying me on my quest, as hair brained as it seemed all those years ago. It’s been with me through good times and bad, the laughter and the tears.

As I look back it’s incredible how much I’ve learned in 6 short years. I’ve changed too, transitioning from a stressed out software engineer to running an award winning photography business. I’ve discovered a new passion too: marketing.

One of the biggest lessons I learned as a new business owner was “it doesn’t matter how good you are at what you do, its how you are at marketing that matters.”

I was really skeptical at first. Didn’t believe it for one minute. My pictures would speak for themselves. All I needed was a website with a gallery and tweet a few images from time to time.

HUGE MISTAKE Continue reading The Passing of theLightMatters… »