Market Madness

I’ve been doing a lot of research into marketing recently and it’s really a fascinating and very deep topic. Much more so than I had previously thought. In fact, I’m slowly changing my whole mindset on marketing and considering it now as a science rather than an art. [Ed. There is an argument here that the marketing people actually want this perception so have gone out to create it, but I’m not going there in this post :o) ]

What my research has done though is to get me thinking more about about the overall impact of my sites rather then their look. Everyone I’ve spoken to so far has said something along the lines of “Wow, that is really cool”. Therein lies the problem Continue reading Market Madness »

The Dream…

It occurs to me now that in my previous post I spoke a lot about the journey but neglected to mention where I am aiming to get to. Doh. 😮

My ambition is to become a full-time, successful professional photographer by mid-2011. Why so long? Well, I have a family to support and this allows me sufficient time to build the business in terms of client base, equipment and expertise (not just in photography!) to allow this to happen. I’ll also have my mortgage paid off by then which will significantly help.

Continue reading The Dream… »

Let the journey begin…

…actually, small confession, the journey began a few months ago but it wasn’t until recently that I had the idea of blogging about my plans.

So, what on earth am I talking about? And why Blog about it???

Well, I’m looking to make a lifestyle change. I’m preparing the ground now with a view to giving up on the day job change direction to become a professional photographer. Will I achieve this? To be honest, I don’t know but I’m very determined to succeed and so far I’ve made a lot of progress.  I’ve come a long way, but not nearly far enough yet

Continue reading Let the journey begin… »