Runway Photography…The Best Seat in the House
As we’re only a few days away from one of the biggest events on the fashion calendar, London Fashion Week, I thought I’d share some of my experiences to give you a feel as to what it’s like to be stood at the end of the runway during London Fashion Week. It truly is the best seat in the house and an experience not to be missed.
Shooting a fashion show is both as exhilarating as it is challenging, and as rewarding as it is pressured. Fashion show photography is without a doubt one of the most technical and demanding types of shoot I do. Any fool can stand at the end of the runway and snap away. It’s not difficult. To do it properly though takes a lot of preparation and hard work. There is only one chance to get it right and if you’re shooting for the designer the pressure is immense. The designer needs to see *everything* front, back, sides, full length, 1/2 length, 1/4 length, detail, detail, detail. Continue reading At the end of the runway »
