I keep hearing and reading that, as a photographer, I need to develop my style. Particularly if I wish to be successful. The question is, why?
I don’t subscribe to this on so many levels. Consistency though, now that’s a different matter altogether.
The Issue of Style…
I’ve noticed that as my portfolio increases, its diversity shrinks. More and more images are added over time and unless I’ve made a conscious effort to try something different they all have a similar look and feel.
This is good – it gives me consistency. It demonstrates to my clients that if they choose me, they know what they are getting. They know that I’m the guy that makes this particular style of image. I get to perfect the technique by doing the same shots over and over again, getting better and better, thereby reinforcing my style.
This is bad. Very bad. My portfolio stagnates.
Where is the fun?
Where is the creative outlet?
Gone. Its now routine, mundane, mechanical. Someone once told me that “a rut is a grave with the ends kicked in” and this looke very much like being stuck in a rut to me.
Jack of all trades…?
BUT, why stop at one style? The phase “jack of all trades” springs to mind but nevertheless, having several different styles in your technique tool kit adds a whole new dimension.
With every new style comes an additional degree of freedom. It offers many more options and the ability to target a different market segment.
