If you’ve been thinking its been a little quiet around here lately there is a reason – since the beginning of the year I’ve had a huge number of enquiries for 2010. Significantly more than I expected but I’m certainly not complaining. I’m putting it down to the fact that as we started the new year potential clients have been waking up thinking “Wow, its 2010 and I’m getting married this year. I’d better start doing something about it” or words to that effect 😉
Our recent snow fall has probably also helped. People being stuck at home or working in a quiet office have had much greater opportunity to surf the web than perhaps they would otherwise have had.
I can tell this from the recent upturn in hits and page views I’ve been getting, along with the enquiries and leads I’ve been getting via email. e.g. just checking my Google AdWords campaigns, I’ve now had over 750,000 impressions since the beginning of November resulting in several hundred clicks. It isn’t just Google either. I’ve seen an upturn in the number of referrals from other sites I advertise with too.
So, what does all this mean? My advertising is starting to work. No idea if it is effective yet but as I’ve said before, I’m new to marketing and sales. I must be doing something right though. I now have a number of confirmed bookings for 2010 and some very strong leads to follow up on. This evening I even had a very good referral enquiry for July 2011.
To sum up, I’m on target for achieving and possibly exceeding my goals for this year.
