Category: Business

The business of photography…

Posts in this category on theLightMatters Blog look at the business side of being a photographer. Topics will cover such areas as…

  • Business – specifically starting and running a photography business
  • Strategy – your goals, dreams and ambitions plus how you can realise them and
  • Sales for photographers
  • Marketing for photographers
  • Social Media for photographers

…and that’s just to start.

Advertising for Second shooters…

 Gavin   Business, Marketing

I’ve been looking at a few adverts for second shooters recently. There are a lot out there too but one in particular caught my eye this morning.

The advertiser was looking for 4 or 5 wedding photographers to cover his bookings for next year. These aren’t for second shooters or assistants though. Oh no – he is looking for lead photographers. Interesting business model:

  • book the brides for the season
  • figure out how many weddings you need to cover
  • hire a few wannabes to shoot for you

Continue reading Advertising for Second shooters… »

Why I like receiving telesales calls…

 Gavin   Business, Marketing

I used to get really annoyed by unsolicited phone calls. They always rang at some inconvenient time. Having disturbed me they then proceeded to try and extract money from me with a well rehearsed, power sales pitch. Over the last few days, my whole attitude to these calls has changed and here’s why… Continue reading Why I like receiving telesales calls… »

Gavin’s adventures in AdLand…

 Gavin   Business, Marketing

I’ve been getting a few junk telephone calls trying to persuade me to sign up for managed Google AdWord accounts recently. It’s very expensive too. Most of them are coming in at over £100 per month with the claims that they will “actively manage my account to ensure that I am on the first page of Google.” Firstly, that is way, way too expensive for me and secondly, I simply don’t believe it. The benefit to me, I was told, is that I won’t need to spend an hour and a half each week managing my adwords account. I don’t know about you, but I certainly believe that £100 for 6 hours work is a little pricey. I’d been planning to make use of Google’s AdWord service as part of my overall marketing strategy so I thought I’d do some research to find out what all the fuss is about. This post is about my investigation and the results I have obtained within jus the first week. Continue reading Gavin’s adventures in AdLand… »

Something cool to cheer myself up

 Gavin   Business, Marketing, QTWeddings

Been having a miserable week so I spent half an hour or so this afternoon making this, courtesy of Animoto. Well worth checking out if you want to do something similar. My drop a few of these around the interweb as a way of marketing.

http://wanimoto.clearspring.com/o/46928cc51133af17/4ae1c0a477cb7b86/46928cc51133af17/8def596/-cpid/7ff9e7a4f9dc38bf/-EMH/300/-EMW/540/widget.js

Have fun and hope you feel better than I do at the moment,
Gavin

BTW – I should add that the image quality is poor because (a) I only used 750×500 images and (b) I’m a tight-wad and haven’t paid for their service yet.