How much to charge for your photography?

 Gavin   Business, Sales
How much to charge for photography?

How much should you charge for your photography?

If you’ve ever been asked “how much do you charge for photography?” and been unsure what to say, I’ve written this article just for you.

When I first started to charge for my photography, I made a ton of mistakes. I was really busy and it generated a lot of referrals but I wasn’t earning any money. Worse still, all those client referrals expected the same price too, further compounding the situation.

Something had to change and this is what I did. I want to share it with you so you don’t make the same mistakes I did when I first started out.

Coming up with a price is easy: after all, it’s just a number and they’ll either say “yes” or “no”. But how do you know if the number is right before you tell them?

That’s the tricky part. When you start to charge for photography, coming up with a price is a delicate balance… Continue reading How much to charge for your photography? »

Increasing customer transactions to earn more money from your online gallery

 Gavin   Business, Marketing
On-line photography gallery

If you’ve been following along with this series you’ll be very aware that the success (or failure) of an online gallery lies solely in the owner’s ability to drive traffic to

  1. Drive traffic to it
  2. Convert that traffic into sales

This next strategy is closely related to one we looked at earlier, Strategy 2 Increase average sale value. This time we’re going to focus on what we can do to… Continue reading Increasing customer transactions to earn more money from your online gallery »

How to remember camera settings

 Prof. Pixel   Back to Basics, Techniques
How to remember camera settings

How to remember camera settings (or not with this sneaky workflow)

Do you struggle to remember camera settings?

Are you frightened of changing a camera setting in case you muck something up?

Do you wish there was an easy way to set your camera up for any situation?

If you can relate to any of these question, I’ve written this post for you. So if you read it and find just one thing useful, please take a minute to leave a comment below and let me know 🙂

Continue reading How to remember camera settings »

Introducing a whole new look and feel…

 The Administrator   Journey

In case you hadn’t noticed, theLightMatters.com has had a big and very long overdue makeover.

The old version was ok but looked very dated and didn’t work too well on mobile devices. (Well, the site was created way back in 2009 and technology has moved on a lot since then)

What’s new…

  • Cleaner, contemporary design
  • More responsive design to give the reader a better experience on handheld devices
  • Less clutter — the sidebar has been pruned to remove all the junk
  • New search feature to make it easier to find stuff
  • Higher contrast interface to make it easier to read
  • Clutter-free print layout

…plus a whole bunch of other stuff under the hood too.

There’s more to come too as  we work on rationalising the business and making the 2017 strategy come alive.

We can’t do it without you though…

That’s right — we need your input. Let us know the type of content you’d like to see by leaving a comment below. We can’t promise to deliver it but we’ll definitely give it a go.

Speak soon,
Gavin

Increasing customers by driving more traffic

 Gavin   Business, Sales

How to increase your customers by driving more traffic

Increasing customers will build bigger profits from your gallery
Drive more traffic to your gallery to make more sales

New customers are the lifeblood of every business. In fact, they’re a necessity. Without them you don’t really have a business.

Everything we’ve covered in this series thus far has been internal to your business. We’ve looked at changes to your offering, sales process and customer touch points. Why? Because we want to get your customers buying more stuff from you at better margins. We’ve laid the groundwork to start looking now at driving more visitors to your gallery.

Why haven’t we done this before now? It’s very simple: there’s little benefit in investing time and effort in driving more traffic to your gallery if it doesn’t convert. It’s won’t create customers, maximise your sales opportunity or make you any money. All the effort you’ve put in to getting visitors will be wasted.

If you’ve been working on the first 3 strategies and have started to see improvements, you’re now ready to proceed to… Continue reading Increasing customers by driving more traffic »