Author: Gavin

Ultimate Lightroom Workflow — Get your proofs out FAST

 Gavin   Digital Darkroom, Lightroom, Techniques, Workflow
Ultimate Lightroom Workflow -- Fast, efficient post production

Ultimate Lightroom Post Production Workflow…

…fast, efficient process to get your proofs out quickly

Customers don’t like to wait, especially in the digital age.

We’re all spoilt by instant gratification, being able to see our images immediately on the back of the camera as soon as we click the shutter.

That’s why having an effective and efficient workflow is soooo important. The faster you get your proofs out…

  • the more money your client is likely to spend
  • the more you avoid a backlog
  • the more time you have to do other things

If you can’t get your proofs out to your client by the next day, this 5-step Lightroom workflow will be a big help. Continue reading Ultimate Lightroom Workflow — Get your proofs out FAST »

Image critique for your photography?

 Gavin   Ideas

Just wondering how many photographers are interested in an image critique?

Tweet me @theLightMatters or leave a comment and let me know…

Can’t promise anything but I want to test the water. If there’s sufficient interest I’ll arrange run a critique trial over the summer

Lead generation ideas for photography marketing…

 Gavin   Business, Marketing
Lead Generation Ideas for Photography Business Owners

Lead generation ideas for photography marketing…

Lead generation is without doubt one of the most crucial skills a photography business owner needs — apart from creating images that is.

Fact: Photographers who can market themselves will always outperform those who can't, irrespective of the quality of their images.

Why is that?You may have a fantastic gallery full of wonderful, beautiful images but if nobody knows about you, if nobody sees them, they might as well not exist. You'll lose sales and market share for the want of being able to get your images in front of the right people.

If you run a photography business then it's your responsibility to drive as much traffic to it as you can. This article may be just what you're looking for…

Continue reading Lead generation ideas for photography marketing… »

Printing your images — how to prepare and print successfully

 Gavin   Digital Darkroom, Techniques, Tips, Workflow
Printing your images -- successfully prepare for printing

Printing your images — how to properly prepare and print your images

Printing an image requires more thought and preparation than printing a document. It’s not difficult, you just need to be aware of a couple of extra steps…

  1. Sizing for print
  2. Setting the correct colour profile
  3. Final sharpening

Continue reading Printing your images — how to prepare and print successfully »