Tag: adwords

I’ve been getting a few junk telephone calls trying to persuade me to sign up for managed Google AdWord accounts recently. It’s very expensive too. Most of them are coming in at over £100 per month with the claims that they will “actively manage my account to ensure that I am on the first page of Google.” Firstly, that is way, way too expensive for me and secondly, I simply don’t believe it. The benefit to me, I was told, is that I won’t need to spend an hour and a half each week managing my adwords account. I don’t know about you, but I certainly believe that £100 for 6 hours work is a little pricey. I’d been planning to make use of Google’s AdWord service as part of my overall marketing strategy so I thought I’d do some research to find out what all the fuss is about. This post is about my investigation and the results I have obtained within jus the first week. Continue reading Gavin’s adventures in AdLand… »