Finally managed to get my main site, http://gavinthorn.com, representing Gavin Thorn Photography designed, on-line and live. Phew. It’s taken a while owing to a lack of time from all the shoots I was doing towards the end of last year more of that in a future post) and the fact I wanted a clean, simple and uncluttered design but couldn’t settle on one.
So, how does it all fit together?
Gavin Thorn Photography is the business through which I work. The other sites are aspects of that business, each relating to genres or types of photography. It may be easier to think of them as brands.
theLightMatters, this site, is the official blog of Gavin Thorn Photography
ExecHeadshots concentrates on headshots and only headshots: Corporate headshots, social media headshots and actor headshots.
GTPCommercial specialises in commercial photography packages.
HerBoudoirDreams.com is a specialist service solely for boudoir photography.
Why have I set it up it like this?
You’d be forgiven in thinking that this seems complicated or a lot of work, In some respects you’d be right. It has taken a lot of time to get things this far. There is a fundamental reason for setting things up like this though – focus. I’m not referring to a lens either.
I wanted everything to be uncluttered and to draw my prospects into targetted sites. e.g. if a client is looking for a headshot photographer they probably won’t hang around very long if they come to my site and just see pictures semi-naked ladies. Likewise if a client is looking for a commercial photographer and the first images they stumble across are headshots they’ll move on to the next site in their search list.
There are other benefits too – it is a much easier way of introducing different pricing models depending on the tpe of image. e.g. a fineart, limited edition print will very likely be priced differently from a fashion portrait which will differ yet again from a wedding couple’s wall portrait for very obvious reasons.
