Pure white backgrounds are very much in fashion at the moment. Why? Because…
- …it’s easy to set up and gives a clean image
- …it lends itself very well to most websites
- …you don’t need an expensive set, a white-ish wall will do in many cases
- …if done properly it gives an automatic cut-out in the camera, saving time in post later
- …the white background doesn’t distract from the subject
In particular, photographers love it because it is so simple to set up. When perfected it gives a beautifully, clean image like the one below.
Pure white is a core skill that every photographer needs to master.
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