Running a successful photo-shoot is all about Preparation, Planning, Communication and Leadership. As the photographer, it’s your responsibility to deliver the images and you’re 100% accountable for anything and everything that happens on your shoot.
Don’t be fooled into thinking a successful photo-shoot is all about creating amazing images — the photography is only about 10-20%. Most of the work is in organising and leading your team. When you get that bit right, creating amazing images is far, far easier.
If you’ve ever been asked “how much do you charge for photography?” and been unsure what to say, I’ve written this article just for you.
When I first started to charge for my photography, I made a ton of mistakes. I was really busy and it generated a lot of referrals but I wasn’t earning any money. Worse still, all those client referrals expected the same price too, further compounding the situation.
Something had to change and this is what I did. I want to share it with you so you don’t make the same mistakes I did when I first started out.
Coming up with a price is easy: after all, it’s just a number and they’ll either say “yes” or “no”. But how do you know if the number is right before you tell them?
How to increase your customers by driving more traffic
New customers are the lifeblood of every business. In fact, they’re a necessity. Without them you don’t really have a business.
Everything we’ve covered in this series thus far has been internal to your business. We’ve looked at changes to your offering, sales process and customer touch points. Why? Because we want to get your customers buying more stuff from you at better margins. We’ve laid the groundwork to start looking now at driving more visitors to your gallery.
Why haven’t we done this before now? It’s very simple: there’s little benefit in investing time and effort in driving more traffic to your gallery if it doesn’t convert. It’s won’t create customers, maximise your sales opportunity or make you any money. All the effort you’ve put in to getting visitors will be wasted.
I used to work in IT until a few years ago. I was under a lot of stress at work and getting really p*****d off. Then one day I chose to give it all up and follow a dream. Everyone I knew thought I was nuts, that just made me try harder :-)
I believe any photographer can do what I did, earn money from their photos, maybe even start their own business.
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