Is the iceberg effect killing your photography???
Iceberg syndrome affects most photographers, whether they’re aware of it or not. Even you.
The good news is once you’ve recognised it you’re in control of how much impact it has on your photography. Continue reading Why Photography is like an Iceberg… »
When it comes to growth hacking photography, exposure is EVERYTHING…
Growth hacking photography is all about exposure! The number 1 struggle my followers have is getting noticed…
- Getting more people to visit their gallery
- Getting more clients for their business
- Knowing how to promote themselves and their images
You live or die based on your ability to promote yourself and the common denominator skill is Continue reading When it comes to growth hacking photography, exposure is EVERYTHING… »
Lead generation ideas for photography marketing…
Lead generation is without doubt one of the most crucial skills a photography business owner needs — apart from creating images that is.
Fact: Photographers who can market themselves will always outperform those who can't, irrespective of the quality of their images.
Why is that?You may have a fantastic gallery full of wonderful, beautiful images but if nobody knows about you, if nobody sees them, they might as well not exist. You'll lose sales and market share for the want of being able to get your images in front of the right people.
If you run a photography business then it's your responsibility to drive as much traffic to it as you can. This article may be just what you're looking for…
Continue reading Lead generation ideas for photography marketing… »
Does Business Networking work for a photographer?
If you want to know whether business networking works for a photography business, the simple answer is yes.
It works very well if you manage it well but it’s not a silver bullet. Continue reading Business Networking for Photographers — Does it work? »
If you’ve been following along with this series you’ll be very aware that the success (or failure) of an online gallery lies solely in the owner’s ability to drive traffic to
- Drive traffic to it
- Convert that traffic into sales
This next strategy is closely related to one we looked at earlier, Strategy 2 Increase average sale value. This time we’re going to focus on what we can do to… Continue reading Increasing customer transactions to earn more money from your online gallery »