I’ve been meaning to write this post for a while. A very long while in fact. I want to write down my goals for the business and where I want to take it. It’s a difficult post to write because my ideas have been constantly changing and that’s a bad thing. It’s been leading to me chasing rainbows rather than concentrating on a longer term strategy.
So, were do I want to go?
Ultimately I want to grow Gavin Thorn Photography into a £1m business.
That will take time and it’s also very apparent that I’m not going to do it without help. I simply don’t have the bandwidth to do so.
Setting the Direction…
Gavin Thorn Photography has a number of aspects to the business. Each will be summarised here
Fashion Photography
My fashion photography is all about prestige. My fashion work will be primarily about getting published in glossy magazines and shooting “high profile” events such as London Fashion Week. As a revenue generator it will be very poor to start off with but it will provide bragging rights to wow the clients and allow me to dictate higher prices.
Fashion photography is a differentiator, not a USP.
Commercial and Corporate Photography
Bread and butter work. This will be the primary thrust of the business, certainly in the short term.
Portraiture
Split into several distinct areas to cover babies, children and families through QTPortraits and makeovers through ChicPixel
Weddings
Two distinct areas…
Low end through QTWeddings
High end through Gavin Thorn Photography
theLightMatters – Photography Workshops and Training
Build and nurture a photographic community who are interested in imprving their technique, learning new skills and photo-shoots beyond the reach of most people.
Other Activities
Cards, fne art images, stock etc.
Goals
6 Months…
- Establish ChicPixel as the makeover portrait service for women
- Turnover £2k per month
- Self sufficient – living off income from photography
- Positioned as the No. 1 corporate photographer in Guildford
- Planned and executed campaign for 2013 wedding photography
- House photographer for 2 marketing agencies
- 4th season of London Fashion Week
12 Months…
- Corporate photographer of choice in Guildford and surrounding area
- House photographer for 6 marketing agencies
- Planning own studio for makeover shoots
- Freelance assistant to help on photoshoots
- Just shot my 2nd calendar for Help for Heroes
- Turnover now £2k5 per month
- 5th season of London Fashion Week
- Associate qualification
- 10 weddings booked for 2013 at a price of £1,500
2 Years…
- Own studio with several shooting areas for makeovers, portraits and fashion shots
- Turnover £4k per month
- Photographer of the Year award
- 20 weddings booked for 2014 at a base price of £2k
5 Years…
- Three studios now operational
- Residual income from studios
- Planning 4th studio, considering selling 1st.
- Regularly published in glossy magazines
