Lead generation ideas for photography marketing…
Lead generation is without doubt one of the most crucial skills a photography business owner needs — apart from creating images that is.
Fact: Photographers who can market themselves will always outperform those who can't, irrespective of the quality of their images.
Why is that?You may have a fantastic gallery full of wonderful, beautiful images but if nobody knows about you, if nobody sees them, they might as well not exist. You'll lose sales and market share for the want of being able to get your images in front of the right people.
If you run a photography business then it's your responsibility to drive as much traffic to it as you can. This article may be just what you're looking for…
Continue reading Lead generation ideas for photography marketing… »
Does Business Networking work for a photographer?
If you want to know whether business networking works for a photography business, the simple answer is yes.
It works very well if you manage it well but it’s not a silver bullet. Continue reading Business Networking for Photographers — Does it work? »
If you’ve been following along with this series you’ll be very aware that the success (or failure) of an online gallery lies solely in the owner’s ability to drive traffic to
- Drive traffic to it
- Convert that traffic into sales
This next strategy is closely related to one we looked at earlier, Strategy 2 Increase average sale value. This time we’re going to focus on what we can do to… Continue reading Increasing customer transactions to earn more money from your online gallery »
Headshot Photography – the business case explained
There’s no denying it – headshots are a great source of revenue.
Actors need them…
Models need them…
Business owners need them…
They’re really high margin too. In most cases the client receives digital images so there’s very little outlay other than the cost of the shoot and the time to do the job.
Tweet: To win in the headshot arena it doesn’t matter how amazing your images are. You need to be damn good at marketing – http://ctt.ec/1924f+
Headshots are really easy too. With a little practice you can build a pure white studio setup in about 15 minutes. Allow 5 minutes to photograph the client and 10 minutes to pack everything away again and you’re on your way to your next appointment in little over half an hour.
Headshot photography it would seem has the potential to be extremely lucrative.
But is it? Continue reading The funny thing about headshot photography… »
theLightMatters is now 6 years old. It’s been a friendly companion over the years; a fellow journeyman constantly by my side accompanying me on my quest, as hair brained as it seemed all those years ago. It’s been with me through good times and bad, the laughter and the tears.
As I look back it’s incredible how much I’ve learned in 6 short years. I’ve changed too, transitioning from a stressed out software engineer to running an award winning photography business. I’ve discovered a new passion too: marketing.
One of the biggest lessons I learned as a new business owner was “it doesn’t matter how good you are at what you do, its how you are at marketing that matters.”
I was really skeptical at first. Didn’t believe it for one minute. My pictures would speak for themselves. All I needed was a website with a gallery and tweet a few images from time to time.
HUGE MISTAKE Continue reading The Passing of theLightMatters… »