Best free business tools for your photography business

Best Free Business Tools for a Photography Business

Business Tools don’t need to be expensive…

Business tools don’t come cheap, especially if you look to the industry leading software packages and services for your photography business. If you’re prepared to do some digging you’ll find some great business tools to improve your productivity and support your business that are available for free.

This article introduces you to the free business tools I’ve used (and in some cases still use) within my own company.

SugarCRM (Community Edition) — Open source CRM business tool

Best CRM Tool Photographer SugarCRMSugarCRM is an open source, enterprise class CRM (Customer Relationship Manager) solution. It’s extremely powerful and Continue reading Best free business tools for your photography business »

How to run a successful photo-shoot

How to run a successful photo-shoot

Running a successful photo-shoot is all about Preparation, Planning, Communication and Leadership. As the photographer, it’s your responsibility to deliver the images and you’re 100% accountable for anything and everything that happens on your shoot.

Don’t be fooled into thinking a successful photo-shoot is all about creating amazing images — the photography is only about 10-20%. Most of the work is in organising and leading your team. When you get that bit right, creating amazing images is far, far easier.

This article looks at what you need to do Continue reading How to run a successful photo-shoot »

How much to charge for your photography?

How much to charge for photography?

How much should you charge for your photography?

If you’ve ever been asked “how much do you charge for photography?” and been unsure what to say, I’ve written this article just for you.

When I first started to charge for my photography, I made a ton of mistakes. I was really busy and it generated a lot of referrals but I wasn’t earning any money. Worse still, all those client referrals expected the same price too, further compounding the situation.

Something had to change and this is what I did. I want to share it with you so you don’t make the same mistakes I did when I first started out.

Coming up with a price is easy: after all, it’s just a number and they’ll either say “yes” or “no”. But how do you know if the number is right before you tell them?

That’s the tricky part. When you start to charge for photography, coming up with a price is a delicate balance… Continue reading How much to charge for your photography? »

Increasing customer transactions to earn more money from your online gallery

On-line photography gallery

If you’ve been following along with this series you’ll be very aware that the success (or failure) of an online gallery lies solely in the owner’s ability to drive traffic to

  1. Drive traffic to it
  2. Convert that traffic into sales

This next strategy is closely related to one we looked at earlier, Strategy 2 Increase average sale value. This time we’re going to focus on what we can do to… Continue reading Increasing customer transactions to earn more money from your online gallery »

Increasing customers by driving more traffic

How to increase your customers by driving more traffic

Increasing customers will build bigger profits from your gallery
Drive more traffic to your gallery to make more sales

New customers are the lifeblood of every business. In fact, they’re a necessity. Without them you don’t really have a business.

Everything we’ve covered in this series thus far has been internal to your business. We’ve looked at changes to your offering, sales process and customer touch points. Why? Because we want to get your customers buying more stuff from you at better margins. We’ve laid the groundwork to start looking now at driving more visitors to your gallery.

Why haven’t we done this before now? It’s very simple: there’s little benefit in investing time and effort in driving more traffic to your gallery if it doesn’t convert. It’s won’t create customers, maximise your sales opportunity or make you any money. All the effort you’ve put in to getting visitors will be wasted.

If you’ve been working on the first 3 strategies and have started to see improvements, you’re now ready to proceed to… Continue reading Increasing customers by driving more traffic »