Introducing a whole new look and feel…

In case you hadn’t noticed, theLightMatters.com has had a big and very long overdue makeover.

The old version was ok but looked very dated and didn’t work too well on mobile devices. (Well, the site was created way back in 2009 and technology has moved on a lot since then)

What’s new…

  • Cleaner, contemporary design
  • More responsive design to give the reader a better experience on handheld devices
  • Less clutter — the sidebar has been pruned to remove all the junk
  • New search feature to make it easier to find stuff
  • Higher contrast interface to make it easier to read
  • Clutter-free print layout

…plus a whole bunch of other stuff under the hood too.

There’s more to come too as  we work on rationalising the business and making the 2017 strategy come alive.

We can’t do it without you though…

That’s right — we need your input. Let us know the type of content you’d like to see by leaving a comment below. We can’t promise to deliver it but we’ll definitely give it a go.

Speak soon,
Gavin

Increasing customers by driving more traffic

How to increase your customers by driving more traffic

Increasing customers will build bigger profits from your gallery
Drive more traffic to your gallery to make more sales

New customers are the lifeblood of every business. In fact, they’re a necessity. Without them you don’t really have a business.

Everything we’ve covered in this series thus far has been internal to your business. We’ve looked at changes to your offering, sales process and customer touch points. Why? Because we want to get your customers buying more stuff from you at better margins. We’ve laid the groundwork to start looking now at driving more visitors to your gallery.

Why haven’t we done this before now? It’s very simple: there’s little benefit in investing time and effort in driving more traffic to your gallery if it doesn’t convert. It’s won’t create customers, maximise your sales opportunity or make you any money. All the effort you’ve put in to getting visitors will be wasted.

If you’ve been working on the first 3 strategies and have started to see improvements, you’re now ready to proceed to… Continue reading Increasing customers by driving more traffic »

Get more customers for your Gallery

Get more customers for your Gallery…

More customers means more earnings from your gallery
More customers means more earnings from your gallery

Do you want to get more customers buying from your gallery?

Do you get lots of traffic but nobody buys your pictures?

Are you wracking your brains trying to figure out how to make money from an online gallery?

If any of those questions resonate with you, this series of articles will help — but only if you take action.

The first two parts to this series explored how improving your gross margin and average sales value will increase your earnings from your online gallery.

This time we’re going to look at what you can do upstream in your sales pipeline (yes, you do have a sales pipeline even if you’re not aware of it) with the emphasis on… Continue reading Get more customers for your Gallery »

Panning – The Photographic Art of Motion Blur

Panning – The Photographic Art of Motion Blur

Panning Technique in Photography
1/50th f/20 ISO100 — Slower shutter speeds give better background blur

Have you ever seen a panning shot and thought ‘Wow! I wish I’d done that”?

Want to freeze a moving subject with an awesome background blur?

Tried panning with your camera but disappointed with the results?

Panning is one of those photography techniques most people shy away from. I don’t know why because it’s very easy. You don’t need any special equipment, just a bit of ‘know how’ to set your camera up and a little bit of practice. Once you’ve perfected the technique I’m going to share with you, you’ll be panning like a pro in no time. Continue reading Panning – The Photographic Art of Motion Blur »

Happy Birthday – 6 Years as a Photography Business

Photography Business 6 Years Old -- Happy Birthday

Six years ago my photography business was born…

…I was sitting in an ‘All Hands’ company meeting with my employer, Nokia, in London. I’m sure you know the kind of event I mean. It’s the one where the company brings all their employees together so they all hear a piece of news at the same time. It’s usually bad news too: a big redundancy announcement, closure of the business or something else that the employees need to hear first hand rather than learn through the press.

This meeting was to be a large redundancy announcement. I’d been forewarned by one of my sources a few weeks earlier so thankfully I’d had time to think and prepare if he turned out to be correct.

He was.

How it all began…

As I sat there my mind started racing. Today was a decision point. Continue reading Happy Birthday – 6 Years as a Photography Business »