Lead generation ideas for photography marketing…
Lead generation is without doubt one of the most crucial skills a photography business owner needs — apart from creating images that is.
Fact: Photographers who can market themselves will always outperform those who can't, irrespective of the quality of their images.
Why is that?You may have a fantastic gallery full of wonderful, beautiful images but if nobody knows about you, if nobody sees them, they might as well not exist. You'll lose sales and market share for the want of being able to get your images in front of the right people.
If you run a photography business then it's your responsibility to drive as much traffic to it as you can. This article may be just what you're looking for…
Continue reading Lead generation ideas for photography marketing… »
Game changing techniques to improve your photography
Are you looking to raise your game? To improve your photography and it to the next level?
Do you look at other photographers’ images and think “why do their photos look better than mine?”
Are you looking for the secret sauce to improve your photography so you, too, can make professional looking images?
Like all things in life, if you want a different outcome, you have to do something different. Invariably that means stepping outside your comfort zone and trying new ideas and techniques. Photography is no different. I’ve lost count of the number of people I’ve met who’ve told me they upgraded to a full-frame DSLR only to be disappointed because their photographs looked exactly the same on the new camera as they did on the old one. There’s a reason for that: it’s because they’re using it in exactly the same way.
The photographer makes the image, the camera merely records it. Continue reading Improve your Photography with these Game Changing techniques »
Does Business Networking work for a photographer?
If you want to know whether business networking works for a photography business, the simple answer is yes.
It works very well if you manage it well but it’s not a silver bullet. Continue reading Business Networking for Photographers — Does it work? »
Printing your images — how to properly prepare and print your images
Printing an image requires more thought and preparation than printing a document. It’s not difficult, you just need to be aware of a couple of extra steps…
- Sizing for print
- Setting the correct colour profile
- Final sharpening
Continue reading Printing your images — how to prepare and print successfully »
Cloud storage — is it viable for a photography business?
I’ve looked into cloud storage as an off-site backup solution several times in the past. On face value storing images in the cloud seems the perfect solution technically:
- you have access on the go
- off-site backup
- high availability and no maintenance
there are several show stopper reasons why it’s not viable (for me at least).
Continue reading Is cloud storage a viable solution for a photography business? »