How to increase your customers by driving more traffic
New customers are the lifeblood of every business. In fact, they’re a necessity. Without them you don’t really have a business.
Everything we’ve covered in this series thus far has been internal to your business. We’ve looked at changes to your offering, sales process and customer touch points. Why? Because we want to get your customers buying more stuff from you at better margins. We’ve laid the groundwork to start looking now at driving more visitors to your gallery.
Why haven’t we done this before now? It’s very simple: there’s little benefit in investing time and effort in driving more traffic to your gallery if it doesn’t convert. It’s won’t create customers, maximise your sales opportunity or make you any money. All the effort you’ve put in to getting visitors will be wasted.
Have you ever seen a panning shot and thought ‘Wow! I wish I’d done that”?
Want to freeze a moving subject with an awesome background blur?
Tried panning with your camera but disappointed with the results?
Panning is one of those photography techniques most people shy away from. I don’t know why because it’s very easy. You don’t need any special equipment, just a bit of ‘know how’ to set your camera up and a little bit of practice. Once you’ve perfected the technique I’m going to share with you, you’ll be panning like a pro in no time. Continue reading Panning – The Photographic Art of Motion Blur »
…I was sitting in an ‘All Hands’ company meeting with my employer, Nokia, in London. I’m sure you know the kind of event I mean. It’s the one where the company brings all their employees together so they all hear a piece of news at the same time. It’s usually bad news too: a big redundancy announcement, closure of the business or something else that the employees need to hear first hand rather than learn through the press.
This meeting was to be a large redundancy announcement. I’d been forewarned by one of my sources a few weeks earlier so thankfully I’d had time to think and prepare if he turned out to be correct.
I used to work in IT until a few years ago. I was under a lot of stress at work and getting really p*****d off. Then one day I chose to give it all up and follow a dream. Everyone I knew thought I was nuts, that just made me try harder :-)
I believe any photographer can do what I did, earn money from their photos, maybe even start their own business.
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