Dream Wedding Fairs Advert

Had a great advertising offer through from Dream Wedding Fairs on Tuesday evening. They had found me through the directory on the SWPP website and although I don’t normally even read unsolicited email I thought I’d persue this one. Needless to say the offer meant me designing a new advertisement to place with them and here is the final result.

I like it – simple, elegant, gets the message across and is consistent with the look and feel of all my marketing material. I chose the image based on the instant feedback I’ve received when handing out my business cards. This is the one that most of my female clients select.

It isn’t just about me though. If anyone would like to critique this layout, please let me know. I’m interested to know…

  1. What you like about it
  2. What you don’t like about it
  3. What you would have done differently
Dream Wedding Fairs Advertisement

BTW – The image represented here is smaller than the final, printed copy which will be approx. 1/2 A5

Closing a deal…

I learned a fantastic lesson in sales last night that with the benefit of hindsight is so incredibly obvious that its easy to overlook.

Making a sale is extremely easy when the prospect wants to buy what you are offering. Simple. Obvious. Why did I completely fail to realise this before??? Continue reading Closing a deal… »

Instant feedback on a client’s preferences…

In an earlier post about my business cards I mentioned one of the reasons that I have six designs – to get immediate feedback about the style of images that the Bride and Groom like. i.e. to understand their preferences. The other day I tried this out in earnest when visiting a prospective client and I believe it actually works… Continue reading Instant feedback on a client’s preferences… »

How not to sell…

In a recent post, I wrote about my change in attitude towards receiving telephone marketing calls. That hasn’t changed and yesterday morning I had a truly mind boggling call, full of lessons of how not to sell.

I forget the name of the company concerned which is probably just as well. The caller started out by disguising what he was trying to sell to me by first appearing as a potential corporate client who wanted to put a lot of work my way. Having set a level of expectation he then completely failed to deliver and lost my trust. I don’t know about you, but as a customer I certainly wouldn’t feel happy parting with my hard earned cash to someone I did not trust. Continue reading How not to sell… »