Category: Business

The business of photography…

Posts in this category on theLightMatters Blog look at the business side of being a photographer. Topics will cover such areas as…

  • Business – specifically starting and running a photography business
  • Strategy – your goals, dreams and ambitions plus how you can realise them and
  • Sales for photographers
  • Marketing for photographers
  • Social Media for photographers

…and that’s just to start.

Increase sales average to make more money from your gallery

 Gavin   Business, Sales

How to increase sales average to make more money from your on-line gallery

On-line photography gallery
On-line photography gallery

Do you struggle to make sales from your on-line gallery?

Want to discover how to earn extra income from your photos?

Do people like your images but nobody buys them?

If you answered ‘yes’ to one or more of these questions, you really need to read this series.

How to make more money from your on-line picture gallery

In Part I of this series we looked at your numbers and how to increase your earnings from your online gallery without finding more customers by improving your gross margin. If you missed it, you can find the article here.

This time we’re going to look at another strategy, one with the potential to give you a significant boost to your on-line earnings… Continue reading Increase sales average to make more money from your gallery »

How to make more money from your on-line photo gallery

 Gavin   Business
On-line photography gallery

How to make more money from your on-line photo gallery

Do you have an online gallery that’s not generating any sales?

Would you like to earn more money from your photos?

Do your images get a lot of likes but nobody buys them?

Stay tuned because in this series of articles we’re going to explore four ways you can generate more sales and more profit from selling your images online.

Why aren’t people buying your pictures?

A lot of photographers create amazing images…

  • Your family and friends like them.
  • You get lots of likes and comments on social media.
  • You may even win prizes in photo competitions too.

So why doesn’t your online gallery generate many (or even any) sales??? Continue reading How to make more money from your on-line photo gallery »

Stock photography – how much does it pay?

 Gavin   Sales
Stock photography - Sales volume over time

Stock photography – how much does it pay?

There’s no denying it, the stock photography industry has changed over time. A lot. The advent of the micro-stock libraries a few years ago caused a major upheaval and with prices as low as a few $$ to buy a low res image the traditional libraries had to react or go the way of the dinosaurs.

But how much of an impact has that had on you, the photographer, submitting your images to sell into the visual market place around the world? In the long-term, perhaps not as much as you might think… Continue reading Stock photography – how much does it pay? »

The funny thing about headshot photography…

 Gavin   Marketing
Headshot Photography -- the business case

Headshot Photography – the business case explained

There’s no denying it – headshots are a great source of revenue.

Actors need them…
Models need them…
Business owners need them…

They’re really high margin too. In most cases the client receives digital images so there’s very little outlay other than the cost of the shoot and the time to do the job.

Tweet: To win in the headshot arena it doesn’t matter how amazing your images are. You need to be damn good at marketing – http://ctt.ec/1924f+

Headshots are really easy too. With a little practice you can build a pure white studio setup in about 15 minutes. Allow 5 minutes to photograph the client and 10 minutes to pack everything away again and you’re on your way to your next appointment in little over half an hour.

Headshot photography it would seem has the potential to be extremely lucrative.

But is it? Continue reading The funny thing about headshot photography… »

How much should I charge for my photography?

 Gavin   Business
How much should I charge for my photos?

 

How much should I charge for my photography?

(And why most professional photographers will never answer that question…)

How many time have you seen that question asked in a forum? A few? Lots?

How many times have you seen it answered? — and I don’t mean an evasive answer like one of these “helpful” classics that tell you absolutely nothing…

  • How much is your time worth?
  • As much as you can…
  • Whatever they’re worth

In a moment I’m going to give you a detailed work through of my complete pricing strategy but first I’d like to discuss…

Why most photographers will NEVER tell you how to price a project

Continue reading How much should I charge for my photography? »